A Work in Progress

Awards

  • Sixteen-time TABPI award winner in various design and photography categories

  • Five-time Gold winner for “Best Use of Social Media” at International TABPI Awards

Skills that
pay the bills

  • Leadership

  • Adobe Creative Suite: Illustrator,
    Photoshop, Indesign, Premiere Pro

  • Content creation

  • Ceros

  • Time management

  • Photography / videography

  • Video editing and producing

  • Graphic design

  • Mac operating systems

Senior Creative Director  | EmeraldX

January 2007 – Present

Lead a team of seven designers and directors in the strategic development of design, editorial, and marketing assets for 27 brands within Emerald’s portfolio. Foster a culture of collaboration, innovation, and entrepreneurial thinking, empowering the team to push creative boundaries.

  • Creative Leadership & Strategy: Drive the vision for multi-platform brand storytelling, ensuring consistency and impact across all touchpoints.

  • Digital Innovation: Spearheaded the creation of 50+ interactive digital experiences, generating new revenue streams for events and publications.

  • Trade Show Marketing & Growth: Developed high-impact marketing materials and strategies for the International Pizza Expo and other major trade shows, directly contributing to increased ticket sales and attendee engagement.

  • Immersive Digital Experiences: Founded Pizza Expo 365, a dynamic online platform offering pizzeria owners 100+ hours of educational content and networking opportunities—resulting in $100,000 in revenue.

  • Podcast Development & Monetization: Conceived and launched ‘The Hot Slice’ podcast in 2020, securing long-term sponsorships, with slots sold out through 2025.

  • Visual Storytelling & Content Production: Photograph, film, edit, and produce video content from 100+ pizzerias across the U.S., capturing the essence of the industry.

  • Multi-Format Marketing Execution: Design and produce marketing materials tailored for both print and digital distribution, ensuring maximum reach and engagement.

Digital Producer  | Comedy Central

May 2013 - 2023

  • Social Media Management: Strategically managed Tosh.0’s Instagram and Facebook accounts, growing engagement to over 1M and 8.5M+ followers, achieving the highest audience numbers in the show’s history.

  • Content Strategy & Execution: Developed and implemented data-driven social media strategies, leveraging industry trends and best practices to maximize engagement and audience growth.

  • Creative Content Development: Wrote original jokes and crafted on-brand social media content, maintaining the show’s signature comedic voice.

  • Collaborative Production: Worked closely with Comedy Central’s Digital Team to curate, edit, and publish high-performing video clips and compilation content optimized for social platforms.

  • Audience Engagement & Growth: Repurposed past episodes into engaging social-first video content, extending the show’s reach and lifespan beyond broadcast.

  • Research & Trend Analysis: Conducted in-depth research to identify trending topics and viral opportunities to enhance Tosh.0’s digital presence.