About Me
With 18 years in the industry, I'm a Senior Creative Director at the helm of a vibrant team of seven, entrusted with the creative direction across a portfolio of 18 diverse brands. From concept to execution, I thrive on cultivating innovation and fostering collaboration within my team, ensuring that each brand receives tailored, impactful solutions. With a deep understanding of market trends and consumer behavior, I lead with a strategic mindset, driving our collective efforts toward achieving unparalleled creative excellence and tangible business results.
SKILLS :
Leadership
Adobe Creative Suite
Content creation
Ceros
Time management
Photography / videography
Video editing and producing
Graphic design
Mac operating systems
Senior Creative Director
Emerald | Louisville, KY (Remote)
January 2007 – Present
Lead a team of seven designers and directors in collaborative development of design, editorial, and marketing assets for 18 brands (21 events, 5 media properties) within Emerald’s portfolio.
Cultivated an environment of support, encouragement, and entrepreneurial thinking within my team
Created 30+ digital interactive experiences that drove new revenue for events and publications
Developed marketing materials and strategies for the International Pizza Expo, and other trade shows, that drive ticket sales and attendee engagement
Established Pizza Expo 365, an immersive digital experience that provides pizzeria owners with over 100+ hours educational content and networking opportunities, resulting in $40,000 in revenue.
Developed and successfully launched ‘The Hot Slice’ podcast in 2020 which has sponsorships sold out until 2024.
Photograph, film, edit, and produce video content at 100+ pizzerias across the United States.
Create marketing materials provided in both print and digital format.
Digital Coordinator
Comedy Central | Louisville, KY (Remote)
May 2013 – Present
Actively manage both Tosh.0 Instagram and Facebook accounts, which now have over 1M and over 8.5M engaged followers respectively, the most successful numbers in the show’s history
Apply social media industry trends and best practices when creating/implementing social strategy and schedule for each platform
Write original jokes and post original content on behalf of Tosh.0
Work alongside Comedy Central Digital Team to select and edit clips for post content
Curate compilation videos of past episodes to be re-purposed for social media
Research content for Tosh.0 broadcast
Awards
Sixteen-time TABPI award winner in various design and photography categories
Five-time Gold winner for “Best Use of Social Media” at International TABPI Awards
Education
Bachelor’s Degree, Advertising
Western Kentucky University