International Pizza Expo

The Approach: Developed a bold, contemporary visual identity that balanced tradition and innovation.

Refined the color palette, typography, and graphic elements to create a more dynamic and engaging look.
Designed a comprehensive branding system that seamlessly extended across print, digital, signage, and on-site experiences.

Challenge: Pizza Expo, the world’s largest trade show for pizzeria professionals, needed a brand refresh that modernized its identity while maintaining its legacy. The goal was to enhance brand recognition, increase engagement, and create a more cohesive experience across all marketing and event materials.

Result: Strengthened brand consistency across all touch-points.

Increased ticket sales and attendee engagement through visually compelling marketing campaigns.
Successfully positioned Pizza Expo as not just an event, but a year-round industry hub for pizzeria professionals.

This rebrand ensured Pizza Expo remains the must-attend event for the pizza industry, driving long-term growth and deeper audience connection.