Shop, Eat, Surf
X Outdoor
Challenge: To combine two distinct websites, The OR Daily and Shop Eat Surf, into a single, cohesive brand that could stand independently while honoring the legacy of both original platforms. The new identity needed to reflect the energy of surf, outdoor, and retail industries while maintaining a fresh, modern aesthetic that resonated with both audiences.
Approach: Developed a bold, contemporary logo and typography system that seamlessly integrates elements from both brands.
Introduced a new name and identity, Shop Eat Surf X Outdoor (SESO), capturing the essence of both surf and outdoor communities.
Crafted a dynamic color palette blending vibrant neon hues with deep natural tones, balancing adventure and modern commerce.
Designed a flexible branding system that adapts across digital, print, and merchandise applications.
Created a custom iconography set incorporating wave, mountain, and sun elements, symbolizing the synergy of surf and outdoor lifestyles.
Result: A fresh, modern brand that stands independently while still appealing to both surf and outdoor audiences.
Stronger brand recognition with a bold logo and visual identity that unites both industries.
Seamless integration across digital platforms, ensuring a smooth transition for existing audiences.
Established Shop Eat Surf X Outdoor (SESO) as a dynamic industry hub, appealing to brands, retailers, and enthusiasts alike.
The result is a brand that’s as bold and adventurous as the industries it represents, ready to make an impact in the surf and outdoor space.
