With over 18 years of experience in creative direction and digital marketing, I have developed a strong ability to lead, innovate, and create exceptional brand experiences. In my role as Senior Creative Director at Emerald, I oversee a talented team of designers and directors, working collaboratively across 26 brands to develop impactful design, editorial, and marketing materials. My leadership is built on fostering an environment of creativity and entrepreneurial thinking, where my team feels supported to push boundaries and deliver high-quality work.
Creative Direction that Inspires, Engages, and Converts.
My design philosophy centers on blending creativity with strategy to deliver results that make an impact. I believe that great design should not only look good but also solve problems, enhance user experiences, and drive business growth. Whether leading a team or working independently, I thrive on bringing innovative ideas to life, always with a focus on collaboration, creativity, and measurable success.
Featured Project
International Pizza Expo
Leading the redesign and branding for International Pizza Expo, I set out to modernize its visual identity while preserving its legacy as the industry’s premier event. The new design blends bold typography, dynamic layouts, and an elevated color palette, creating a fresh yet familiar look that resonates with pizzeria owners and industry professionals. This rebranding enhances the event’s impact across digital and print platforms, reinforcing Pizza Expo’s status as the must-attend gathering for the pizza community.
Featured Project
Overland Expo
With five Overland Expo events across the U.S., the challenge was to create unique identities for each show while maintaining the strength of the overarching Overland Expo brand. By developing a flexible design system, I crafted event-specific visuals that highlight regional character while preserving core brand elements—ensuring consistency across marketing, signage, and digital platforms. This approach allows each event to stand out while reinforcing Overland Expo’s reputation as the premier gathering for adventure travel enthusiasts.
Featured Project
Shop, Eat, Surf X Outdoor
Merging The OR Daily and Shop Eat Surf into a single, cohesive brand was a challenge in balancing two distinct identities while creating something fresh and independent. The new Shop Eat Surf X Outdoor brand seamlessly integrates elements from both, combining bold visuals, a refined color palette, and a dynamic layout that speaks to both surf and outdoor industry professionals. The result is a brand that not only honors its roots but also stands confidently on its own, delivering a unified experience across digital and print platforms.